THE BEAUTY IN THE ARCHIVES

Digital archives as guardians of beauty and place of corporate identity tale: this is the focus of the meeting organized on the occasion of the fifteenth of Corporate Culture Week promoted by Confindustria, to be held Wednesday, November 23 at the headquarters of the Iuav Terese.

The digital archive is an opportunity for companies to enhance and make fuibile its historical, cultural and identity, through the provision of various public a "beauty" otherwise inaccessible.
Beside the experience of digitization of over 25,000 "historical" posters of the National Museum of Treviso Salce Collection - the result of a specific agreement between Iuav University of Venice and Veneto Museums - companies like Benetton, Cinzano (Campari Group), Graphic Antiga, Lanificio Paoletti, la Rinascente, Pirelli and others tell, during the meeting, the valuation work of their heritage and will meet with historians and designers of visual and multimedia communication of challenges and opportunities narrative use of digital documents.

PROGRAM

- 11:00
moderates Raimonda Riccini (Design and Museology, University Iuav of Venice)
Alberto Ferlenga (Rector Iuav University of Venice)
Daniel Ferrara (Director of Museums of the Veneto, MiBACT)
Giuseppe Bincoletto (Vice Unindustria Treviso)
Mariacristina Gribaudi (President Civic Museums Foundation of Venice, the Italian Historical Companies Union Vice President)
National Museum Salce Collection, Marta Mazza (Director of the National Museum Collection Salce, MiBACT)

- 13:00, Buffet

- 14:00 Case studies
moderates Maddalena Dalla Mura (Design and Museology, University Iuav of Venice)
Pirelli, Chiara Guizzi (Pirelli Foundation)
Benetton, Greta Leg (Benetton Group) and Francesca Ghersetti (Benetton Study and Research Foundation)
Cinzano, First Ferrari (Foundation Isec) and Carlo Won (SAAD, University of Camerino)
La Rinascente, Canella and Maria Elena Puccinelli (Memory and Project)
Tipoteca, Michela Antiga and Sandro Berra (Graphics Antiga and Italian Foundation Tipoteca)

- 16:00 Round Table
Letizia Bollini (University of Milan Bicocca)
Fiorella Bulegato (Iuav University of Venice)
Peter Costa (Iuav University of Venice)
Paolo Paoletti and Martina Bernardi (Wool Mill Paoletti)
Biancamaria Samson (Campari)
Paul Saints (President of the Pulp and Paper Group Unindustria Treviso and Sac Screen Printing)

- 17:45, aperitif

event sponsored by:
Iuav University of Venice and Isec (Institute for Contemporary History of age)
with the Museums of the Veneto - National Museum Collection Salce, MiBACT
in the framework of the XV Week Corporate culture
organized by
PhD in Architecture, City and Design, Curriculum Design Science
Research Group Design and Museology
under the patronage of
Unindustria Treviso
AIS / Design
AIAP